OFFICINA NEWS
Turning onto a street named after Enzo Ferrari is already a good start: you can almost feel the speed, the ingenuity, the technology at its strongest and most advanced, the determination, the Made in Italy spirit, the pride in things done well.
Via Ferrari in Castelfidardo is home to one of our dealers. Marco Berti and his team welcomed us, along with other fellow business owners, to the MB Trading premises.
A packed open house with all the buzz of a trade fair: stands set up, machines and systems on display, people, curious and interested faces, friendly encounters, and above all a meeting point for companies with the same goal: comparing products and seeing them in action.
We brought our latest creation, the new KP 100, to the Open House. The big difference compared with a trade fair was that visitors could see our washer actually running. The KP 100 came to life to show what it can do.
Over three days, we ran dozens of cleaning tests. Our customers brought their own components and saw the changes up close: the result of the cleaning cycle, how the process works, the level of cleanliness, the cycle times and, last but not least, the design. They could see its value for themselves.
As we always say, we refined the technology rather than overhauling it, with many improvements that optimize the efficiency and safety of cleaning operations and boost performance for energy savings and further reductions in consumption and waste. We also focused on operational efficiency: installation times and washing cycles have been significantly reduced, and for three days it was all there for many people to see.
We came back home with one more confirmation: our commitment and research will continue.
A special thank-you to Marco Berti and his team for welcoming and hosting us. There were great moments and plenty of good company, and someone even danced… We’re sure we’ll see each other again very soon.